Sunscreen should be natural, effective and healthy.
Clinically-proven ingredients, expertly formulated to seamlessly integrate into your daily routine.
Founders note
A Personal Journey to Natural Wellbeing
Life threw me a curveball during the peak of Covid when my corporate job in Auckland vanished overnight. Terrifying? Absolutely! But it was also a wake-up call. I realized that health, wellbeing, and purpose needed to guide my future. This epiphany led me to leave the hustle of the big city for the tranquility of Purau Bay in Banks Peninsula.
The Awakening
In my new environment, I embraced the outdoors—tending to my garden, snowboarding, swimming in the ocean, and just walking through nature. These weren’t just pastimes; they became my way of reconnecting with myself and the world around me. During this period, I started to question the products I used daily, particularly sunscreen. I was shocked to discover that many products I used contained harmful chemical UV filters. This realization sparked my mission to find a better alternative.
Birth of Organic Matters
Driven by the need for healthier, eco-friendly sunscreen options, I founded Organic Matters. My vision was clear: to create a product that was not only effective and enjoyable to wear but also good for our bodies and the planet. By 2021, I had developed our first product—a certified SPF50 natural sunscreen that matched our ethos.
Living the Brand
I’ve since moved to Glendhu Bay, Wanaka, living out of a caravan with my co-pilot and best friend, Summer, a sweet Border Collie. Our life here embodies the values Organic Matters stands for: simplicity, closeness to nature, and a commitment to wellbeing. It's not always easy—managing limited space and amenities—but these challenges are a small price for living authentically.
Join Our Community
At Organic Matters, we're more than a brand—we're a community committed to transparency and shared values. I strive to be open about both the highs and the challenges of my lifestyle. From the best parts shared on Instagram to the realities of daily struggles, my aim is to inspire and educate on a healthier, more sustainable way of living.
Let’s Make a Difference Together
Thank you for being part of this incredible journey. Your support not only helps us grow—it makes a tangible difference in protecting our planet and improving our health. Stay tuned for more updates, stories from Glendhu Bay, insights into our products, and of course, cute snaps of Summer!